Scarlett Connolly is a communications professional, writer, and journalist whose career spans more than three decades across journalism, writing, editing, public speaking, and creative coaching. She is based in Montevallo, Alabama, and holds a Bachelor of Science degree in Broadcast Journalism from Troy State University in Troy, Alabama.
Her academic training laid a strong foundation in communication theory, media ethics, writing, and broadcasting. This formal education prepared her for roles requiring precise information delivery, audience engagement, and content development across multiple platforms.
Early Career in Journalism
Connolly began her professional journey in television journalism, working with MEDIA GENERAL via WDEF TV 12 in Chattanooga, Tennessee, and WRBL TV 3 in Columbus, Georgia, from 1991 to 2002.
Her responsibilities included:
- Conducting interviews with sources across diverse sectors.
- Researching stories for accuracy and relevance.
- Writing and editing both live and taped reports for daily newscasts.
- Managing reporters and photographers in the field.
- Overseeing the content of the morning newscast as an assignment editor.
These 11 years in television news required skills in news judgment, content prioritization, and real-time decision-making. Connolly’s role also demanded strong collaboration with production teams, clear communication under pressure, and the ability to adapt to rapidly changing news situations.
Transition to Print and Media Sales
Following her broadcast career, Connolly worked from 2001 to 2002 as a Writer and Account Executive for Woman’s Way Journal. In this position, she combined editorial and business responsibilities:
- Writing articles for publication.
- Proofreading and editing copy to ensure quality and accuracy.
- Selling advertisements and editorial space to clients.
This role bridged journalism and sales, highlighting her ability to manage both content creation and revenue-driven objectives.
Freelance Writing and Content Development
From 2002 to 2003, Connolly operated as a freelance writer under The Write Choice brand. Her work included:
- Press releases for organizational announcements.
- Advertisements tailored to client branding needs.
- Speeches for public presentations.
These projects required precision in messaging, audience targeting, and adaptability to client-specific voices.
Work in Insurance and Case Management
Connolly expanded her career into other industries while maintaining her communications expertise. From 2004 to 2005, she worked as a Life and Health Insurance Agent with United American Insurance Company in Chattanooga, Tennessee. The role involved:
- Sales of insurance products.
- Public speaking engagements to explain benefits and coverage options.
- Data analysis to assess client needs.
From 2005 to 2007, she served as a Case Manager for the State of Tennessee. Managing a 200+ client caseload, she:
- Determined eligibility for assistance programs.
- Coached clients toward self-sufficiency.
- Conducted in-depth interviews and maintained detailed case records.
These experiences demonstrated her ability to handle high-volume responsibilities with both interpersonal sensitivity and administrative precision.
Expansion into Freelance and Creative Coaching
In March 2007, Connolly founded Your Ready Writer, a full-time freelance writing and creative services business she operated until March 2024. Her services covered:
- Writing sales collateral for businesses.
- Producing website content optimized for search engines.
- Marketing and media coaching for individuals and organizations.
- Ghostwriting books, speeches, and articles.
- Editing and proofreading across formats.
- Transcribing video and audio recordings for accessibility and instructional purposes.
Her clientele included professors, schools, pastors, and public speakers. The scope of her work extended to:
- Creative campaign development.
- Technical writing and style guide preparation.
- Photography and visual content creation.
- Social media management.
Her freelance career displayed a long-term ability to maintain a client base, adapt to emerging media formats, and integrate creative direction with technical writing.
Leadership in Concierge Services
From July 2019 to March 2024, Connolly worked as Lead Concierge at Cahaba Ridge Resort Lifestyle Community in Vestavia Hills, Alabama. In this role, she:
- Managed front-line guest and resident services.
- Provided customer service solutions.
- Coordinated events and communication between residents and staff.
- Utilized Microsoft Office and Excel for administrative and operational tasks.
Her position required leadership skills, attention to detail, and the ability to create a welcoming and organized environment for community residents.
Volunteer Work and Community Engagement
From January 2007 to January 2012, Connolly volunteered as a Teacher for Kids Culture of Honor, where she:
- Developed curriculum for a weekly children’s class.
- Taught values-based lessons to young members of her church.
This volunteer role demonstrates her commitment to education, mentoring, and contributing to community initiatives.
Professional Skills Overview
Connolly’s career demonstrates expertise in several core areas:
Writing and Communication
- Journalism (broadcast and print)
- Copywriting and advertising
- Ghostwriting
- Editing and proofreading
- Speechwriting
- Technical writing and transcription
- Creative campaign development
Media and Marketing
- Search Engine Optimization (SEO)
- Social media content creation and strategy
- Marketing collateral production
- Creative direction
Business and Client Services
- Customer service management
- Sales and revenue generation
- Coaching and training
- Event coordination
Technical Proficiency
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite
- Photography and visual media
Public Speaking
- Presentation delivery for diverse audiences
- Training sessions and workshops
- Educational and motivational speaking
Career Characteristics
Throughout her professional life, Scarlett Connolly has demonstrated:
- The ability to adapt across industries while maintaining a communications focus.
- Experience in both creative and administrative roles.
- Long-term client relationships in freelance work.
- Cross-functional skills blending writing, sales, marketing, and teaching.
Her background reflects consistent engagement with content creation, public communication, and strategic messaging, whether in a newsroom, corporate office, freelance setting, or community organization.
Conclusion
Scarlett Connolly’s professional path illustrates a sustained commitment to clear communication, client service, and creative problem-solving. Her experience bridges journalism, business, creative services, and community engagement, resulting in a versatile skill set adaptable to varied professional environments. Over more than 30 years, she has delivered content, managed teams, coached individuals, and contributed to both local communities and wider audiences through her writing and speaking.
