Even if they have never used it, every person in the world knows WhatsApp. Why is that? Because the transformation not only changes the way to have conversations, but also changes the game and optimizes digital marketing. Most companies use WhatsApp Business API to interact and increase production and success. Now, maybe it sounds easy, but there is a whole strategy for achieving better results, because, is not always possible to have many benefits only with traditional messaging.
In short, WhatsApp Business API is the best option for its popularity, mass communication, excellent results, and the satisfaction it offers the moment each customer communicates. The best part is that it offers different ways to interact, allowing each company to represent its brand and originally convey its voice.
We’re not exclusive, so, because we know the importance of making an excellent strategy and changing the game, let’s talk about the difference between new ways to communicate and the traditional way.
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Traditional Messaging on WhatsApp: The Basics
We all know traditional ways to communicate, but maybe in different companies, they have another perspective on this. Let’s talk a little bit about this, and analyse if this is the correct option for your business:
What Is Traditional Messaging?
If we asked this exact question in the past, we would have had another answer, because there have been many forms of communication other than the current one, such as sending letters, telegrams, text messages, and even pigeons! For our generation, traditional messaging focuses on social media, where spontaneous and immediate messages are sent between Internet users or companies to maintain a real-time conversation.
Benefits and Limitations for Customer Interaction
Traditional messaging is extremely effective, you have the ensure of making spontaneous and constant communication with clients, and can even produce a lot of sales with this. Now, the reality is that this type of messaging could limit production growth and, to a certain extent, prevent it from attracting a large number of potential customers. With these times and the new technologies that are emerging, it is essential to offer interactive, fun, and effective communication that allows for fluid business growth.
Let’s look at an example of this below:
What Are WhatsApp Carousels?
WhatsApp Business API creates a new way to communicate with clients. We talk about WhatsApp Carousels, a brilliant function to show products, make suggestions, and inform in a single message. Let’s talk more about this:
Definition and Visual Layout
A WhatsApp carousel is a template that offers multiple pieces of content in a horizontally scrollable layout. In other words, it’s a dynamic and fun form of communication that allows customers to view and select the product or service of their choice without having to click on links, buttons, or search through exhaustive catalogs. They only need this single message to obtain the information they want.
Key Features That Drive Engagement
As with everything in life, it’s essential to create a strategy to create the best version of any tool and drive consistent improvement in businesses. In the case of the WhatsApp carousel, its key features are:
- Create a visually appealing design that connects with the brand and customers.
- Produce clear and relevant information that makes the service or product offered compelling.
- Create direct media and establish key parameters to facilitate customer communication and consumption.
- Personalize each message by segmenting your audiences to create greater opportunities and increase conversion rates.
- Produce fluent and interesting conversations with the options of an AI agent.
Ideal Use Cases for Businesses
This feature is ideal for any business that needs to change and improve its communication methods. For example, a travel agency can use it to offer packages and services visually, providing compelling images, videos, and descriptions that will make it irresistible to opt out of any promotions or deals offered.
WhatsApp Carousels vs. Traditional Messaging: Key Differences
We have talked about each form of messaging separately and how they can transform the way that companies can communicate, now let’s look at their key differences together, so we can make a better conclusión from this:
Engagement Levels and Click-Through Rates
With traditional messaging, you’re likely to have a high number of interactions and click-through rates, as your customers will communicate frequently and seamlessly, and will be directed to the relevant pages and services to purchase what they want. With WhatsApp carousel, this can be a little different, as you offer a single message with all the requested information, and the user is redirected only to complete the purchase, meaning you use fewer interactions to generate revenue.
User Experience and Interface Design
With traditional messaging, the user experience will be satisfactory; however, we don’t want to settle for the basics. What we’re looking for is a communication mode that boasts a first-class design and offers an unforgettable form of interaction like the one offered by the WhatsApp Carousel, creating a unique way for each user to determine the service they want while receiving fast and efficient support 24/7.
Conversion Potential and Business Outcomes
With traditional messaging, businesses can communicate with customers and generate significant conversions and excellent business results through their classic, routine interactions. Now, WhatsApp Carousel doubles your productivity, conversions, and results through quick, automated messages thanks to its Whatsapp AI that engages users and allows them to consume content quickly, easily, and securely.
Conclusion: Building Stronger Customer Connections with WhatsApp
Throughout this article, we’ve discussed two forms of communication and how to best leverage them. Our preference was for carousels; however, both can be combined to create a fluid workflow and first-class experiences. Ultimately, the important thing is that you’re working with the WhatsApp Business API, the globally preferred platform thanks to its excellent results and easy access to communication.
Ultimately, you can create powerful communication connections both within your company and among your customers thanks to this successful platform that helps transform and generate business success.
