To tell the truth, it may be tiring when developing ads. Behind your monitor, you are wondering what headline will be a real work. or Why is this advertisement so dull again? In being a solo marketer, a startup founder or an agency member, creating an ad is never easy.
Now, the next argument to consider is omnipresent AI ads generator vs. old-fashioned ad production. Which one is actually better? Do you leave your brand to AI and its voice, or does it use the old-fashioned creative approach?
Let us have a chat, as we would in a real life situation, not tech talks.
What is the Traditional Ad Creation?
That is the way the marketers have traditionally done ad creation. Brainstorming, mood board, copy drafts, revision, revision, revision… still, revision… again revision… and revision… Sound familiar?
It usually involves:
- Headlines and descriptions are developed by copywriters.
- Designers creating visuals
- Strategists testing ideas
- Collaborating teams (and at times disagreeing).
This process can be powerful. Emotional, narrative, and profound brand knowledge are introduced by human inventiveness. But here is the real question, is it always efficient?
Where Conventional Advertisements Fail
Conventional advertisement development is time consuming. A lot of it.
One idea may take days to complete. And what in case it does not do well? Back to the drawing board. Again.
It’s also expensive. Designers, copywriters, tools, meetings – the sum is something. This can be overwhelming to small businesses or campaigns with fast-moving campaigns.
Have you ever been in a situation where you are sitting in front of a blank paper and you know the ideas have gone? You’re not alone.
What is an AI Ads Generator?
An AI ad generator is based on artificial intelligence, and it can generate ad copy, visuals or even a full campaign within a few minutes. You feed it with a few inputs such as your product, audience or goal and it does the heavy lifting.
There are no protracted brainstorming sessions. No waiting days for drafts. Only rapid outputs you can customize and start.
And yes, An AI ads generator helps marketers save time by automating ad creatives. It is one of its greatest strengths, and why a great many brands are taking notice.
Speed vs Creativity
Let’s talk speed first. AI wins here, no doubt. You are able to produce numerous variations of ads within few minutes. Wish five headlines rather than one? Done. Prefer other sounds–serious, flirtatious, aggressive? Easy.
But what about creativity? Interestingly that is where things come in.
Conventional approaches are brilliant in terms of sentimentality, cultural background, and narratives. People perceive little humor, trends, and brand nuance more–at least so far.
And the actual question is: Do you require in-depth narration, or quick action-oriented advertisements?
Testing and Consistency
This is where AI comes in.
It is not a matter of an ideal creative running ads these days. It’s about testing. A lot of testing. Various headings, illustrations, call-to-action, designs. Doing this manually? Painful.
AI can be used to easily create various versions and experiment with them. This comes in handy particularly when:
- Social media ads
- Google ads
- E-commerce promotions
Did you ever want to test more, and not to more than twice? This is what AI is able to facilitate.
Does AI substitute human marketers?
Short answer: no.
Long answer: AI will transform the way marketers work but not eliminate them.
AI is very execution and performance speedy. Man is very strategic, emotional and judgmental. It is where the magic is when you put the two together.
Imagine AI as a smart assistant. It gives you a starting point. You polish it, make it sound like your brand, and put the human element in it.
There is no use becoming a lone ranger is there?
Cost Matters
The classic development of advertisements can be quite expensive, particularly when you are recruiting agencies or individuals. AI tools tend to be cheaper and scaled, which makes them desirable to start-ups and small business firms.
However, cheaper does not imply lesser quality. Not necessarily.
The human control over the AI-generated advertisements and the correct prompts can make it work surprisingly effectively. It is more important not to be a vacuum of everything AI produces.
Are you going to trust an intern without looking at their work? Same rule applies here.
Which one is better in the end?
But which one to use AI ads generator or the traditional ad creation?
The Truth of the Matter
If you need:
- Speed
- Multiple variations
- Cost efficiency
- Performance-focused ads
Artificial intelligence is very handy.
If you need:
- Strong brand storytelling
- Emotional campaigns
- Long-term brand building
Conventional practices are not that irrelevant.
The most effective marketers nowadays do not opt to use either, they use both.
Final thoughts
AI vs. humanity is not the future of advertising. It’s AI with humans. Classical advertisement production is rich and meaningful. The generators of AI ads are fast and massive.
No, no, don’t ask me which of these I should choose. Perhaps the real question is: How can I combine both in a way that amplifies their effectiveness and leads to greater success?
Since in the world where time to pay attention is limited, and the competition is fierce, working smarter is no longer optional, but a necessity.
