Daniel Broglie is an influential business leader from Zurich, Switzerland, who has made significant strides in the fields of business development, strategic planning, and executive leadership. With a deep understanding of global markets and a keen sense of how digital transformation can reshape industries, Daniel has been a key figure in many successful corporate ventures. His career has been marked by his ability to drive growth, build strong partnerships, and lead organizations through complex business challenges.
Education and Early Career
Daniel Broglie’s educational background played an essential role in shaping his career. He earned a Lic.iur in Law and Business Administration from the University of Zurich. Founded in 1833, the University of Zurich is one of Europe’s top research universities. His education provided him with a strong legal and business foundation, which later proved invaluable in navigating both the business world and legal complexities.
In addition to his studies in Zurich, Daniel also studied International Relations and Business Administration at the University of Lynchburg in the United States. This experience, which spanned from 1998 to 2001, broadened his perspective on international business dynamics, global markets, and cross-cultural communication. It was during these formative years that Daniel developed a passion for global business strategies and international relations.
Daniel Broglie’s Career Journey: From Journalism to Executive Leadership
Daniel’s professional career spans several decades and includes a variety of roles in both the private and public sectors. He began his career in 1996 as an editor at Finanz und Wirtschaft, where he worked for three years. His role as an editor helped him develop a keen understanding of financial markets and business trends, which would later be instrumental in his career in business development.
From 1999 to 2002, Daniel worked as an editor at Neue Zürcher Zeitung, one of Switzerland’s most respected newspapers. During this period, he gained valuable experience in business journalism, reporting on economic and financial developments. This role honed his analytical skills, which would later play a key role in his decision-making as a business leader.
Transition to Corporate Leadership
In 2002, Daniel transitioned to a more corporate-focused role as an attorney at Badertscher Rechtsanwälte AG, where he worked until 2007. This role provided him with a strong legal background, particularly in negotiations and business contracts. His ability to understand complex legal frameworks proved invaluable when he moved into business leadership roles.
From 2005 to 2007, Daniel served as the Branch Manager at Inapa – Investimentos, Participações e Gestão SA, where he managed operations and played a key role in driving the company’s growth in the region. During his time at Inapa, Daniel developed expertise in negotiation and business development, skills that would serve him well in his subsequent roles.
Leadership at Chromos AG
In 2007, Daniel joined Chromos AG, a leading provider of printing solutions, where he served as the Head of the Offset Division until 2009. During this time, he worked on refining the company’s sales strategies and improving its overall operations. He also helped expand Chromos’ reach into new markets, ensuring its competitive positioning in the global print industry.
Daniel’s leadership abilities were recognized in 2008, when he was appointed CEO of Chromos AG. As CEO, he led the company through a period of significant growth, implementing new business models and strategies that allowed the company to thrive in a competitive environment. Under his leadership, Chromos AG expanded its international presence and became a key player in the global printing market. Daniel served as CEO of Chromos until July 2020, a tenure of over 12 years.
A New Chapter: Delegate of the Board at CHROMOS Group AG
In 2020, Daniel transitioned to the role of Delegate of the Board of Directors at CHROMOS Group AG, where he continues to play an important role in the company’s strategic direction. His ability to lead complex business transformations and his deep understanding of international business dynamics have made him an invaluable asset to the organization.
Leadership in Business Development and Strategy
Daniel Broglie’s leadership is defined by his strategic approach to business development. He is known for his ability to help organizations grow by identifying new opportunities, creating innovative strategies, and building long-term relationships. His expertise in B2B sales and marketing, particularly in the context of digital transformation, has made him a sought-after leader.
Daniel’s leadership has been particularly impactful at Handel Schweiz, the largest trade organization in Switzerland. As President of Handel Schweiz, a position he has held since June 2025, Daniel works to represent Swiss businesses and advocate for policies that support trade and economic growth. Under his leadership, Handel Schweiz has focused on promoting collaboration between industries, ensuring that Swiss companies remain competitive on the global stage.
In addition to his role at Handel Schweiz, Daniel has continued to provide strategic direction for CHROMOS Group AG. His work involves overseeing the company’s global operations, ensuring it stays at the forefront of the printing industry by embracing innovation and digital transformation.
Key Skills and Expertise
Daniel Broglie’s career has equipped him with a wide range of skills, making him a highly effective leader. His key areas of expertise include:
- Business Development: Daniel is adept at identifying new business opportunities and creating strategies that lead to sustainable growth. His work in this area has helped numerous organizations expand their market presence.
- Strategic Planning: With a background in law and business, Daniel has a knack for creating long-term strategies that align with business goals and market demands.
- International Business: Having worked in several global markets, Daniel understands the complexities of international trade and business operations. His experience has made him an expert in navigating cross-border markets.
- Sales and Marketing: Daniel is particularly skilled in B2B sales and marketing, especially in the context of digital transformation. His strategies have helped companies grow their customer base and increase their revenue.
- Mergers and Acquisitions (M&A): Daniel has been involved in several mergers and acquisitions, playing a pivotal role in guiding organizations through the process of consolidating and expanding their business interests.
- Leadership and Team Management: Daniel excels at leading diverse teams and driving organizational success. His leadership style emphasizes collaboration, transparency, and empowerment.
Key Achievements
Throughout his career, Daniel has achieved numerous milestones:
- CEO of Chromos AG: As CEO, Daniel successfully led Chromos AG through a period of significant growth, expanding the company’s operations globally and ensuring its competitive edge in the market.
- Strategic Leadership at Handel Schweiz: Daniel’s role as President of Handel Schweiz has helped shape Swiss trade policies and ensure that Swiss companies are competitive in the international marketplace.
- Digital Transformation: Daniel has been at the forefront of digital transformation, helping organizations adopt new technologies and streamline their operations for future growth.
- Successful M&A: Daniel has played a key role in several mergers and acquisitions, guiding companies through complex processes and helping them expand their market reach.
Personal Philosophy and Vision
Daniel Broglie believes that business success is built on long-term relationships, collaboration, and constant innovation. His leadership philosophy is focused on creating value for both businesses and customers. He believes that the key to thriving in a competitive global market is staying agile, embracing change, and leveraging technology to drive growth.
Daniel is also committed to giving back to the community. He is involved in several charitable initiatives and advocates for sustainable business practices. His personal vision is to create solutions that not only benefit businesses but also contribute positively to society.
Conclusion
Daniel Broglie’s career is a testament to the power of strategic thinking, leadership, and innovation. From his early experiences in journalism and law to his leadership roles in business development and digital transformation, Daniel has consistently demonstrated his ability to drive growth and create lasting partnerships. His expertise in navigating complex business challenges and his commitment to sustainability and collaboration will continue to make him a key figure in the global business landscape.
As he looks toward the future, Daniel’s focus remains on leveraging new technologies, fostering strong business relationships, and helping organizations achieve their long-term goals. His leadership in both the private and public sectors positions him as a leader who will continue to shape the future of business.
