Claire Geary is a name that’s quickly making waves in the aviation industry, especially in the field of marketing. She’s currently the Marketing Director at Chapman Freeborn, a global leader in air charter services. With a wealth of experience across some of the biggest names in aviation, Claire is set to drive the company’s marketing strategies to new heights. But how did she get to this point? Let’s take a closer look at her journey and what she plans for the future.
A Strong Start in Aviation
Claire’s path in aviation marketing began early in her career with South African Airways, where she held various marketing management positions. This was her first major exposure to the aviation world, and it gave her a solid foundation in understanding the industry’s complexities. She learned how competitive the market was and how marketing plays a crucial role in driving business forward.
After her time at South African Airways, Claire moved to Emirates Airline, where she took on the role of Manager of Corporate Communications, Marketing, and Brand. Based in the Middle East, Claire worked on campaigns that spanned multiple regions and customer segments. At Emirates, Claire was able to refine her skills in global marketing, learning how to manage brand strategy and marketing communications for a leading international brand.
New Opportunities at Cirium
After a successful stint at Emirates, Claire’s career took a new direction when she joined Cirium, a leading aviation data and analytics company. As the Marketing Director for the EMEA region, Claire focused on creating marketing strategies that targeted Cirium’s diverse client base, which included airlines, airports, and other aviation industry players.
This role expanded Claire’s expertise beyond traditional marketing. She started working closely with data analytics, understanding how data-driven marketing could provide insights that improve customer relationships and enhance business performance. This experience gave Claire a fresh perspective on the power of data in shaping effective marketing strategies and provided her with a unique skill set that set her apart in the industry.
Stepping into the Role at Chapman Freeborn
In 2023, Claire took on a new challenge: becoming the Marketing Director at Chapman Freeborn, a global air charter service provider. Chapman Freeborn is a part of Avia Solutions Group and specializes in offering bespoke air charter services to clients worldwide. With her deep experience in aviation marketing, Claire was the perfect fit to lead the company’s marketing team.
Her primary responsibility at Chapman Freeborn is to oversee the company’s global marketing strategy. This includes managing the company’s brand, coordinating marketing communications, and driving public relations efforts. Claire works closely with the company’s executive committee and regional leaders to ensure that Chapman Freeborn’s message is clear, consistent, and resonates with its target audience.
What Claire Brings to Chapman Freeborn
One of Claire’s key strengths is her ability to align marketing efforts with business goals. At Chapman Freeborn, she has focused on developing a marketing strategy that not only enhances brand visibility but also drives revenue. Claire knows that a strong brand identity is essential for any company, and she has worked to ensure that Chapman Freeborn’s brand is positioned effectively in the global air charter market.
She also brings a data-driven approach to marketing, which is key in today’s competitive landscape. Claire’s experience at Cirium taught her the importance of using data to inform decision-making, and she’s now applying that knowledge at Chapman Freeborn to optimize marketing campaigns and track performance. This approach helps the company stay agile and make adjustments as needed to improve outcomes.
Public Relations and Events: Key to Success
Public relations and events are another area where Claire’s leadership shines. In the aviation industry, reputation is everything. A strong public image can help attract new clients and build trust within the industry. Claire’s role at Chapman Freeborn involves managing the company’s public relations efforts to maintain a positive image in the eyes of the media, clients, and other stakeholders.
Events are also a big part of aviation marketing. Networking and face-to-face interactions with potential clients are invaluable for growing business relationships. Claire is actively involved in ensuring Chapman Freeborn’s participation in key industry events and conferences. These events provide opportunities to showcase the company’s services and engage with clients, making them a key part of the company’s marketing strategy.
Claire’s Vision for Chapman Freeborn
When Claire joined Chapman Freeborn, she was eager to take the company’s marketing efforts to the next level. She’s focused on building a strong, recognizable brand that resonates with both existing and potential clients. To achieve this, Claire has worked on refining the company’s messaging, ensuring that it reflects Chapman Freeborn’s core values and strengths.
One of Claire’s priorities is to ensure that Chapman Freeborn stays relevant in a fast-changing market. She’s focused on using digital marketing strategies, including social media and content marketing, to expand the company’s reach. Claire understands that being visible online is crucial in today’s business world, and she’s using her experience to help Chapman Freeborn build a strong online presence.
The Future of Chapman Freeborn with Claire’s Leadership
As Chapman Freeborn celebrates its 50th anniversary, Claire’s leadership comes at an exciting and pivotal time for the company. With her extensive experience and fresh ideas, she is exactly what the company needs to continue its growth trajectory. Moreover, Claire’s focus on innovative marketing strategies, data-driven decisions, and brand consistency will undoubtedly help Chapman Freeborn stand out even more in the competitive air charter market.
Given that the aviation industry is constantly evolving, Claire is keen to ensure that Chapman Freeborn not only adapts to these changes but also stays ahead of the curve. Her leadership will be crucial in expanding the company’s client base, while also ensuring it remains at the forefront of the industry.
Conclusion
Throughout Claire Geary’s career, her passion for aviation and marketing has been the driving force behind her success. From her early roles at South African Airways and Emirates to her time at Cirium, Claire has consistently built a reputation for being a strategic and innovative marketing leader. Now, as the Marketing Director at Chapman Freeborn, she is more than ready to elevate the company’s marketing efforts to new heights.
With her deep industry knowledge, data-driven approach, and unwavering commitment to brand development, Claire actively guides Chapman Freeborn to navigate the challenges of the modern aviation market. As the company celebrates 50 years of success, Claire’s leadership will propel the next 50 years, making them equally exciting, rewarding, and full of growth opportunities.
