Uniqode is the strongest of these five for retargeting people who scan, by two points. The data shared with Google Ads and Meta goes beyond basic tracking, covering precise location, device details, first-time and returning visits, and customer records connected through HubSpot or Salesforce. Scanova runs it close with four ad platforms on a $35 plan, and QR TIGER sells the cheapest pixel retargeting at $16. Flowcode has the richest audience tooling with no published price, and Bitly publishes no retargeting feature at all.
The buyer behind this comparison is a car dealership that prints a code in a regional brochure and wants to show an ad to everyone who scanned but did not book a test drive. Retargeting begins when a QR code scan identifies someone for inclusion in an advertising audience. Providers differ in the information captured during that interaction, the subscription plans that support retargeting, and how openly they explain the configuration process before customers purchase a plan.
Every figure below was read from the vendors’ own pricing and product pages between 22 and 24 September 2026, in US dollars. Bitly’s and Flowcode’s plan tables were read in full on 24 September, and Scanova’s currency selector was set to USD.
What is the price catch at Uniqode?
Uniqode’s retargeting sits on its most expensive published plan. The Business+ package costs $399 per month when purchased through an annual subscription. The package provides 2,000 dynamic codes, tools for reconnecting with previous visitors, single sign-on functionality, detailed performance reports, and permanent access. According to the company’s FAQ, customers must commit to a yearly plan because monthly billing is unavailable. For a dealership planning to use a single brochure for retargeting, the initial expense reaches $4,788, excluding any advertising costs.
QR TIGER switches its retargeting tool on at $16 a month, Scanova at $35, and both bill monthly. That gap is the reason the price row below goes to QR TIGER outright, and why Uniqode’s lead in this comparison is two points rather than twenty.
1. Uniqode: pixels plus CRM context, at $399
Uniqode ranks first because a scan on its platform arrives in the ad account with more attached to it than a scan on any other platform here. The Uniqode’s integrations catalogue and its tracking page describe the pipeline in one sentence: “Automatically retarget people who scan your QR Codes on Google Ads and Facebook, using scan-based audiences”.
The page describes a contact-scanning feature that sends captured details directly to connected platforms such as Salesforce and HubSpot, creating new entries or refreshing existing customer profiles without requiring users to type the information themselves. The dealership’s audience is therefore not an anonymous pixel list but a set of contacts the sales team can also call.
Among the five scans, this one provides the most extensive collection of underlying information. GPS tracking from Core ($49) records city, operating system, time of day and unique against repeat scans. The analytics can then be segmented and grouped by campaign before an audience is built. Uniqode’s feature list provides separate support guides for connecting QR code campaigns with Meta Pixel and Google Ads. Both integrations help businesses reach people who scanned a QR code but left without completing the intended action. The Uniqode on dynamic code retargeting page explains the mechanism for a non-specialist, and Uniqode’s QR Code marketing guide covers where the codes go.
Two limits sit next to that strength. Unlike Scanova, which identifies four advertising integrations, this feature supports only Google Ads and Meta and requires a Business+ subscription costing $399 per month. Audience data does last, though, because Business+ carries lifetime analytics, so a scan from a brochure printed in 2026 is still in the segment in 2028.
2. Scanova: four ad platforms from $35
Scanova is the closest challenger and the winner on platform breadth. Its pricing page lists “Ad Platform Integrations” on the Standard plan at $35 a month, described as “Connect your QR campaigns with leading ad platforms: Google Ads, Microsoft Ads, Meta Pixel, and LinkedIn Ads”.
The integrations FAQ names the mechanism for each one: Google Ads via a Conversion ID, Microsoft Advertising via a UET tag, Meta via a Meta Pixel ID and LinkedIn via the Insight Tag. Each of the four, in Scanova’s words, lets you “build retargeting audiences from users who have scanned your QR Codes”.
Standard also carries Zapier, white-labelled landing pages and bulk operations, and Scanova bills monthly, so a dealership can run one brochure campaign for $35 and stop. What Scanova does not publish is CRM-level context. Lead-generation forms exist from the $9 Lite plan and webhooks with them, but there is no native Salesforce or HubSpot sync on the pricing page. The audience therefore stays inside the ad platforms unless a Zapier workflow carries it out. Analytics have no time limit from Lite, which keeps the scan history behind an audience alive for as long as the plan does.
3. QR TIGER: retargeting from $16
QR TIGER sells the cheapest published pixel retargeting of the five. The pricing page lists a “Retargeting tool” as a feature, and its homepage describes the integration as “Google Tag Manager and Facebook pixel ID”. A dedicated how-to page walks through adding a Meta Pixel ID from Meta Events Manager and a Google Tag Manager container to a dynamic code. According to the plan icons, the tool is locked on the $7 Regular plan and available from Advanced at $16 a month, which can be paid monthly.
The trade is depth, and it shows in four places. QR TIGER’s analytics are described as basic on the free plan and advanced on paid plans, and no retention window is published. Every individual tier lists a single user, and there is no CRM sync beyond a HubSpot and Zapier integration that is also locked on Regular. For a dealership that wants a pixel on a brochure code and nothing more, $16 is the price to beat. However, this provides no clear information about the identities of the people who scanned it.
4. Flowcode: Audience Builder, price on request
Flowcode offers more extensive options for reconnecting with previous audiences, although its pricing structure makes costs harder to determine upfront. Its pricing page lists “Audience Builder for retargeting” and “Native CRM and CDP integrations” on the Growth Plus plan, which is “usage based” with a demo button rather than a figure. Its analytics page describes a “Conversion Pixel” that extends “tracking beyond the Flowcode ecosystem”, plus a first-party identity layer called FlowID that the same page says “powers personalization, retargeting, and understanding of every customer”.
None of that appears on the plans a buyer can purchase without a call. The Free, Pro Plus ($25 a month billed yearly, or $60 monthly) and Growth ($250 a month, annual only) table lists CRM integrations from Pro Plus and smart routing, but no pixel row and no audience row. Flowcode limits QR code tracking according to subscription level, allowing 500 scans on its Free plan and 6,000 on Pro Plus.
5. Bitly: what its own site says about retargeting
Nothing. Bitly’s pricing page, its analytics product page and its QR code product page were searched for retargeting, pixel and remarketing on 24 September 2026, and none of the three mentions the capability. Bitly’s published features focus on campaign management and link analytics. Its Core plan starts at $10 per month with annual billing and includes UTM creation, while the $199 Premium tier adds campaign-specific monitoring and insights into visitor cities and devices.
A dealership could therefore route Bitly scans into a landing page that carries its own pixel, but that is the landing page doing the retargeting, not Bitly. Bitly is ranked last here for that reason, and it is the only vendor of the five scoring zero on every retargeting row.
Which tier switches retargeting on?
| Vendor | What the scan carries (35) | Cheapest pixel tier (25) | Platforms (15) | Documentation (15) | Audience data lifetime (10) | Total |
| Uniqode | 33 | 5 | 8 | 15 | 10 | 71 |
| Scanova | 18 | 18 | 15 | 10 | 8 | 69 |
| QR TIGER | 12 | 25 | 9 | 13 | 2 | 61 |
| Flowcode | 30 | 2 | 8 | 6 | 3 | 49 |
| Bitly | 0 | 0 | 0 | 0 | 0 | 0 |
How the points were shared out
The heaviest row is audience quality rather than price, because a pixel fires on every scan whatever the vendor charges. What differs is what the vendor knows about the person behind the scan.
- What the scan carries into the ad platform (35 points). Location depth, device, unique against repeat, and whether the scanner also lands in a CRM.
- Most Affordable Advertised Plan Supporting Pixel-Based Audience Retargeting (25 Points). The price of switching the feature on, read from the card.
- Ad platforms supported (15 points). Named platforms, each with a stated mechanism such as a pixel ID or a conversion tag.
- Documentation you can read before buying (15 points). Help articles and how-to pages, not marketing lines.
- How long the audience data lasts (10 points). The published retention window behind the segment, read from the pricing card.
Uniqode takes the audience row, the documentation row and the retention row, 60 points between them, and finishes fifth on price. QR TIGER takes the price row outright, Scanova takes the platform row outright, and Flowcode scores higher than Scanova on audience quality while losing everywhere a price would have helped.
Where QR TIGER and Flowcode beat Uniqode
Take QR TIGER when the brief is one brochure, one pixel and a budget under $20 a month. Its retargeting tool arrives at $16 with monthly billing, its how-to page shows the Meta Events Manager and Google Tag Manager steps before you sign up, and the codes carry unlimited scans on every paid plan. Scanova is the same argument at $35 with four platforms instead of two.
Take Flowcode when the retargeting audience is the product rather than a feature, and the budget has no ceiling on it. Audience Builder, CDP integrations and a first-party identity layer are exactly what a dealership group with a data team would ask for. They are also exactly what Flowcode declines to price on its website. Uniqode’s $399 is high, and it is at least a number.
Questions people ask about QR code retargeting
Can you retarget people who scan a QR code?
Yes, on four of the five generators compared here. A dynamic code redirects through the vendor’s server, and the vendor fires a pixel or conversion event into Google Ads, Meta or another platform, which builds an audience of scanners. The feature appears in the publicly available documentation for Uniqode, Scanova, QR TIGER, and Flowcode, but Bitly provides no equivalent confirmation.
Does Flowcode have retargeting?
Yes, although only on plans without a published price. Flowcode’s pricing page lists “Audience Builder for retargeting” on Growth Plus, described as usage based with a demo button, and its analytics page describes a Conversion Pixel and a FlowID identity layer for retargeting. The Free, Pro Plus and Growth plan table lists no pixel or audience feature.
Does Bitly support retargeting pixels?
Bitly’s pricing, analytics and QR code product pages, read on 24 September 2026, do not mention retargeting, pixels or remarketing. Bitly publishes a UTM builder, campaign tracking and city-level data on Premium, but a pixel would have to live on the landing page the code opens.
How much does QR code retargeting cost?
From $16 a month at QR TIGER (Advanced), $35 at Scanova (Standard, with four ad platforms), and $399 billed yearly at Uniqode (Business+, with CRM sync and lifetime analytics). Flowcode prices its Audience Builder on request, and Bitly does not sell the feature. The open question for all four is the one no pricing page answers: how many of the people who scanned a brochure will the platform actually match to an ad account, and does the vendor publish that rate?
